Announce a promotion by highlighting the individual's background and qualifications in addition to their past accomplishments and successes, and share their new responsibilities. to make sales right on your Facebook page can be a huge tool to help you promote your products. Write your Facebook ads. Staying up until 3am to promote a single might not be why you got into music, but it’s work that will lead some listeners TO your music — which IS the reason you got into this crazy game in the first place. Promote the promotion on Twitter, Pinterest, LinkedIn, Instagram, Myspace, and your Facebook Page. Wherever you have contacts, use them. This means you’ve got additional chances to market to them through email and nurture them into paying customers. Since Instagram advertising became available around the world last fall, advertisers of every size have been able to easily run and manage ad campaigns across both Instagram and Facebook to reach more people. Now you know a little bit more of how to announce your retirement, but there is more you … “My cousin recently posted an announcement about a new job and I loved it. And it gives employees a place to digest the news privately and come to terms with it (this is pretty useful if they were hoping for a promotion themselves). Running a Facebook Ad is an easy way to get your page in front of a new relevant audience. Facebook guidelines prohibit you from requiring a user to "like" your page to enter the promotion. Often, people will come to a company’s Facebook page with questions they need answered before they make a purchase decision. Choose a date for your online launch preferably after a ‘soft’ launch, so that you already have some reviews for the book and have generated a buzz. Oftentimes, you need to spend a little more time nurturing the leads you generate into sales. He said something like, ‘I’m so pumped to announce that I’ve recently joined the team at such-and-such. Social media is a window into your business - it doesn’t always need to be perfectly polished. Share your announcement with friends and family right from Canva. Using your cover photo to draw attention to a promotion or discount you’re running for your business is a great way to maximize that space and drive results. Not only will it help the promotion gain more attention, it will remind customers who know about the promotion to take advantage of it before the offer ends. As well, make sure your … This means you can deliver relevant posts right to people who will react well to them, maximizing your Facebook promotion efforts. You must run your actual promotion (if it is an Internet promotion) through an app on Facebook. You could be offering the best new product or service around, but if you don’t promote it properly, you’re likely to miss out on opportunities or even end up losing money down the line. Share photos and videos, send messages and get updates. You need to connect to your company’s Facebook fan page on your home page of your website and your email address. Facebook is kind of like Yelp-lite. Answering their question and directing them to a bottom-of-funnel page (like a product or pricing page) can be all you need to make that sale. Promoting your post keeps it high in users' timelines so more people see it. She holds a Master of Science in English. Since Facebook has such a visual layout, take advantage of it to capture the attention of your customers between other status updates and announcements on their newsfeeds. It can be difficult to know if the announcement of a promotion will bring genuine praise from co-workers or pangs of jealousy. This works because it creates social proof, acting much like a testimonial. Social can be a tough platform to crack, but these tips will help you stay better-armed when it comes to finding Facebook success. Product-related behind-the-scenes content is great, because you can always direct viewers to a product page. This helps promote your contest to your entrants’ friends, meaning you’ve got a larger chance of reaching members in your target market. Promotion announcement email When there’s a promotion in the workplace, there will be some bitter employees and there will be one particularly happy employee. Influencers are unique in their ability to reach members of your target market because they feel more real - more accessible. It creates social proof, helping to make the purchase decision process much easier for your Facebook fans. Coming up with a new product or service is a lot of work, which unfortunately does not stop once it’s ready — launching and promoting it is the other half of the equation. That means you need to do everything you can to maximize engagement for the promotional posts you create. You’ve got one question: how do you promote on Facebook? For today’s purposes, that’s your competition, promotion, or giveaway. Instead of a semi-apologetic warning, try saying, “I’m so excited to share my good news,” or, “I’m happy to announce…” before you tout your accomplishment. Many brands will use this portion for a simple, branded graphic, and it’s an area that’s often underutilized for promoting. 3. Announcing it, however, can be done on your business timeline. Creating a limited-time discount jolts page followers out of indifference - they need to act now before they miss the offer. Simply creating a promotional post on your Facebook page can be ineffective - these types of posts tend to look like thoughtless ads when they’re the only thing you’re posting. This is a great way to generate leads - pin your contest to the top of your page so first-time visitors see it. [Firstname] has been with [Name of Company] for [X years] and has worked in [insert Names of Departments/Positions]. It shows that your business is in tune with what’s going in the world around you, taking it out of the promotional bubble many businesses are in when they’re on social. Creating content that’s top-of-mind helps it resonate better with the people who see it. Featuring photos of happy users with your product is a nice break from the polished, branded content many people post. Whether or not you have told the employee of their promotion is irrelevant to writing this letter because … The downside to this strategy, of course, is that ads can get expensive. So blessed and excited!!! The list of parallels between doing business online vs off is quite lengthy. But, lets say you're a pizza aficionado and you're in Chicago (known for its deep-dish pizza) and you're ordering a pizza, announce that on Facebook. The key to posting about a new professional opportunity is referencing how horrible your working life has been leading up to this moment. Add your business name and logo, if you have one, to the image you've created. in the text box above the image. Your cover photo occupies an incredibly important portion of your page, as it lies front and center. Run Ads to Promote Announcement Posts You don’t have to limit yourself to just the videos for Facebook ads. Carlo is a Content Marketer at Wishpond who lives and breathes all things social media. People who aren’t already customers are primed for sales - they just need to be given the opportunity. See example below of a Cover image that notes the contest promotion that is currently running. Facebook can be pretty strict about how you choose to run your contest, so you want to make sure you’re following all of their promotion guidelines when you’re putting together your raffle. Creating content that takes your page visitors behind the scenes shows them what your brand is all about, helping to create a connection that’s more than just “I saw your products once”. Parker now serves as a marketing specialist at one of the largest mobile app developers in the world. These questions will help you get more results when you promote on Facebook. Depending on the culture and custom of an organization, a promotion announcement letter may take on various forms, including the content. This rule follows on Facebook. Write a blog post or do other content marketing to maximize contest potential. Step 3: announce your retirement to co-workers. Type "Announcing [this company's] latest promotion!" Standard post: Got my dream job! Melly Parker has been writing since 2007, focusing on health, business, technology and home improvement. It’s a tried-and-true Facebook promotion strategy that does more legwork when you’re looking to turn fans into sales. Work with an influencer that’s prominent in your industry to create posts that you can share on both of your Facebook pages. Sometimes, you need to pay to play. All the printed material you send out needs to include the Facebook page information. Most people go into Facebook promotions without a clue. Set your budget for the contest. Scroll past the admin panel and click "Photo/Video," then choose "Attach Photo/Video" and "Choose File." Facebook Live is a new, great way to interact and engage with your Facebook fans and followers. Cross-Promote With Event Co-Hosts. Create an image with a discount code (“Get 20% off until May 10th with the code SPRING2017!”), and link straight to your store's website from the post. Running a contest is one of the best ways to promote on Facebook. I mean, this article is called Promoting on Facebook. Written by Carlo Pacis 20 examples of announcement emails Show your product (Quip) What this product announcement email does right: Show, don’t tell. Get Carlo Pacis to personally send you his new posts. Launch the contest with an email to your list, sharing on FB, Twitter, social media, and turning on your advertising campaign. When it comes to your business, however, consider your specific target market - when do they check Facebook? What does their day look like? A marketing software company posting about the new Ed Sheeran album probably isn’t the best fit. Your announcement email’s purpose is to make a clear promise – to show people how your product can help them. If you’re working with a partner to plan and market an event, … Scroll past the admin panel and click "Photo/Video," then choose "Attach Photo/Video" and "Choose File.". Steps. As you can see from the infographic above (thanks CoSchedule), data shows there are some generic “best times” to post. There are tons of ways you can use Facebook Live to promote on Facebook. Or, click on the upload button, search for the right file, then confirm upload. Their area of expertise is in selling, not content. Posting about trending topics is one of the best ways to engage with your Facebook following. Promotion Announcement Template. Once you’re all done with designing, it’s time to send out your announcement to everyone. Offering special promotions on Facebook is a great, direct way to promote on Facebook. Create an eye-catching graphic (so people will click on it) and then add a link in the photo description that directs people to the appropriate page. I released the book and held the Facebook event on the same day but next time, I’d keep them separate. Something we’ve found with a ton of our campaigns is that post-entry is one of the best times to convince your contest entrants to engage with you on social media. These sorts of things, mixed in with your business posts, give fans a peek behind the curtain and humanize you. I am pleased to announce the promotion of [Firstname Lastname] from [Old Position] to [New Position]. Select your target audience and interests on Facebook. On top of this, promoting your posts allows you to target them more directly, and at people who may not be currently following you. One way to this is to use Facebook as part of your content marketing strategy, posting content from your blog or other content channels like YouTube on your page. Tell selected colleagues about the promotion. Start creating online marketing campaigns for your business with Wishpond’s 14-day free trial. Create a Facebook Ad. Running ad campaigns for new products or services is arguably the best way to promote your business on Facebook. © 2019 www.azcentral.com. Usually, the company name may appear in the form of the company logo or letterhead. Collecting reviews from happy customers (and responding to unhappy reviewers) is one of the best ways your business can establish credibility to potential customers. Your promotional content could be ridiculously effective, but if it’s not reaching anyone, you’ll have trouble seeing returns. Here are 20 examples of launch announcement emails that show you how to do just that. Accept congratulations gracefully, but also express regret that they couldn't receive similar advancement. Make sure these trending topics relate in some way to your industry, like you can see in the example above. All rights reserved. And that's not to mention that Facebook posts with images see 230% more engagement than posts without images. A couple ideas include: There’s no shame in linking products on your Facebook page. Facebook is one way to announce any promotions your company is running. Creating great graphics to go with your promotional posts makes them more exciting and gives people something interesting to look at. Social media is a powerful tool for introducing new product announcements to customers, but it can also be confusing. New content types like Live get a pretty big boost on followers’ News Feeds, increasing the chances they’ll see it - meaning you have a much better chance to reach them with your promotional efforts. Advertisers can add Instagram ads to Facebook ad campaigns through both Ads Manager and Power Editor by simply checking the “Instagram” box under the ad set’s Placement section. Create an account or log into Facebook. Getting a Promotion or New Job. It’s engaging for current followers, and can go a long way towards helping you reach people in your target market that you’re not currently in contact with. This allows you to collect contact information from your entrants - meaning you can use email marketing to turn them into sales in the future. It should have a relevant graphic and bold, readable text that includes the terms of the promotion, when it begins and when it ends. It’s a big, blue button anchored to the top of your page - and that’s prime real estate that can help you get results from your social strategy. Every time you remind your audience, share something new of value. Don’t just repeatedly tell your audience you’re going to stream. If you’re interested, grab your own here!” with a link to your website. If you’re tracking your ads and analytics closely, however, you’ll be able to monitor performance and see if Facebook Ads are right for your business. Every promotion you create has its own unique link – so make sure you use it as the call to action in every ad. Connect with friends, family and other people you know. It’s not simply a platform for businesses to promote themselves - it’s a place to engage and interact with real people to create genuine connections for your brand. © 2021 Wishpond Technologies Ltd. - Terms & Conditions - Privacy Policy, Facebook Landing Pages: 38 Ideas, Tips and Examples, 5 Facebook Landing Page Template Examples Critiqued, The 2017 Guide to Instagram Contest Rules, Social Media Marketing Plan: An 11-Step Template, 25 Awesome Ideas for Giveaways on Facebook, 30 Amazing Examples of Branded Facebook Contests Done Right, A preview or unboxing of your next product. Reach out to your mailing list of customers with a friendly invitation. All marketers should know this: social media is a two-way street. He also has an obsession with music, sneakers, and coffee. One easy way to do this is by optimizing post timing. If people enjoy your content, there’s a big chance they’ll subscribe to your list. Wishpond makes it easy to create landing pages and contests, manage your leads and contacts, and automate email campaigns. So lengthy, in fact, that it’s much easier to identify the (very) few ways that successfully launching a brick and mortar store is different than an online-only business.One way that doing business solely online varies from the Real World is when it comes time to open your new business for business. Once stored in your personal folder, the images will remain there, ready to be used for your next design. Select the image you created to announce the promotion and click "Open." Whether you decide to write or verbally announce the promotion to your team, be sure that the message encompasses everyone. Use this email template to inform your employees about an internal promotion or transfer. Don’t go overboard and offer discounts all the time, as people will start to realize they can just wait for the next one. When your boss makes the official announcement, recognize some of your colleagues by mentioning the strengths they bring to the team. Facebook allows you to “pin” a post to the top of your page. Give them a discount code to make it easier for them to urge their followers to buy your products. How to Announce a New Product on Facebook and Twitter. If people share the promotion post with friends, you want the new viewers to be able to trace it back to your company. You’ve probably been told time and time again that Facebook is the #1 platform on social media. It is a given that the name of the company and the date the letter is prepared appear on the face of the letter. Teaching people about your product helps bridge the gap from awareness to desire. For instance, highlight a tip you’ll share, or what kind of information you’ll be covering. One great thing about having a Facebook page for your business is the ability to direct traffic from social media to your website or e-commerce store, so you can turn Facebook fans into customers and sales. Then I went to law school. Step 4: share your retirement plans with family, friends, and clients. Ultimately, you’ll want to push the upcoming announcement on your Facebook account as often as possible to start. How to Change the Font Color of Captions on Windows Movie ... How to Change the Font Color of Captions on Windows Movie Maker, How to Create an Organization Profile on Facebook, How to Upload Photos on Facebook Without Creating a New Album, How to Tag People in Comments on Facebook, Privacy Notice/Your California Privacy Rights. Hopefully, this article has given you some new ideas on how you can market your business on Facebook. Using Facebook’s targeting features you can create an ad that reaches people with certain characteristics like age and location.. You can also use Facebook’s Custom Audiences feature to upload your email list and reach your existing contacts. Cross-promote via your website. How to Talk to Staff About a Peers Promotion. User-generated content is another tried-and-true social media staple. Facebook gives you the option of you a few different CTAs for your page, so use the one that fits your business objectives the best. Or do other content marketing to maximize engagement for the launch which will make it easier for business! ] to [ new Position ] contest entries in exchange for social actions like sharing the contest or your. New of value answered before they miss the offer genuine praise from co-workers or of! Blog post or do other content marketing to maximize engagement for the right File, then confirm upload Facebook?! The shore struggling to ride the social media obsession with music, sneakers, and coffee as well, sure! 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